Selling a house: how the photos show the whole home's life
A house has more rooms, more functions and more photos than a flat — and more chances to lose the buyer. How to prioritise and style a house's listing photos.
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A house listing often has 25–40 photos — and that's both the strength and the risk. More rooms means more chances to show life, but also more chances to show empty guest rooms, untidy teenage rooms and basement storage that drag down the whole. Here's how to prioritise.
The house's photo hierarchy
- Lead photo: the house's best side — often the façade in evening light or the large living room
- Photos 2–5: kitchen, living room, dining area — the social life
- Photos 6–10: the bedrooms, in descending size, all made up
- Then: bathrooms, hallway, utility room, patio, garden
- Last: garage, storage, floor plan — never early
The house's classic problem rooms — and the fix
Almost every house has them: the guest room that became storage, the office that became a gym, the basement room with no clear function. Undefined rooms are wasted square metres in the listing. Give each room ONE clear function in the photos — furnish the guest room as a guest room digitally, show the basement room as a home office or gym. The buyer should never have to guess what a room is for.
The family is your most likely buyer
Houses are most often bought by families — style for them: the kids' rooms charming but calm, the garden with a seating group and life, the living room with room for everyone. A photo showing where the Christmas tree would go does more than ten photos of wardrobes.
Handle the volume digitally
Physically styling 8–10 rooms quickly costs tens of thousands. Digitally you style all the house's key photos for under ten euros — make the beds, furnish the empty rooms, give each space its function. With 20 stagings a month on Pro it's enough for the whole house.
Style the house's photos tonight
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