Renting out your apartment? The listing photos that get more (and better) applicants
For a rental, the photos decide both the interest and who applies. How to photograph and style a rental listing — furnished or unfurnished.
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Anyone who rents out notices it quickly: good photos don't just bring more applications — they bring more serious ones. A well-made listing attracts tenants who value a cared-for home and treat it accordingly. The photos are your first filter.
Furnished rental: show the homely feel
If you rent out furnished, the same rules apply as for a sale: bed made, surfaces cleared, bright. Remove everything personal — the tenant should see their life in the rooms, not yours. Did everyday life sneak into the photos? A digital tidy-up solves it without a reshoot.
Unfurnished rental: empty doesn't sell here either
Empty rooms have the same problem in rental listings as in sale listings — they feel small and impersonal. Furnish the photos digitally and label them as digitally furnished: the tenant sees the rooms' potential and size, and knows exactly what's included (nothing).
The quick formula for the rental listing
- Lead photo: the living room or the best room, styled
- Every room included — even bathroom and storage; the questions you skip answering in chat
- Daylight, level camera, no filters
- Honesty: wear should show — wrong expectations make for a short tenancy
Lift the rental listing tonight
Style your first 3 photos free — no card, done in minutes.
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