Selling a studio or small apartment: photos that make the square metres bigger

No property type is punished as hard by bad photos as the studio: a few square metres furnished wrong look cramped, and cramped kills the deal when the price per square metre is high. At the same time the upside is greatest here — a well-styled studio can feel twice as big as a badly styled one.

The studio's three photo rules

1. Show the functions, not the furniture

A studio sells on the fact that life fits: a sleeping area, a seating area, a workspace, a dining spot. Style it so each function is clearly delineated — a rug under the seating area, a defined work corner. The buyer should see that everything fits, not wonder.

2. Scale down the furniture, not the life

A two-seat sofa, a narrow table, a 120 or 140 cm bed — furniture at the right scale makes the room look like it carries them with room to spare. With digital styling: enter the dimensions and the furniture is chosen accordingly.

All the tricks: Make a small room look bigger →

3. Shoot from the corners, low and level

Stand in the corner, chest height, level camera — three walls in shot make the room look biggest. Avoid extreme wide angle: buyers fooled by fisheye photos become disappointed viewers.

The audience: first-time buyers and parents

Studios are bought by young first-time buyers — and their parents, who often both pay and decide. Style for both: young and bright in feel, ordered and well-kept in the details. Light Scandinavian is the safest style; it signals 'easy to live in, easy to resell'.